Organic Growth Strategy for a Premium Cookware Brand
Challenge: Caraway Home aimed to expand its organic presence and improve search visibility to increase direct-to-consumer sales.
Solution:
- Focused on optimizing product pages and blog content to drive targeted traffic.
- Enhanced internal linking and site structure to improve SEO performance.
- Leveraged data-driven insights to refine keyword targeting.
Results:
- 131K keywords ranking (+12.62%)
- 367.4K monthly organic traffic
- $254K estimated traffic value
- Non-branded traffic up by 8.67%
