Jewelry Industry

Transforming a Jewelry Brand’s Organic Growth & Customer Acquisition

Challenge: Jaxxon wanted to increase its organic traffic and reduce reliance on paid search, capturing more high-intent non-branded searches.

Solution:

• Focused on high-volume product category pages with optimized metadata and content.
• Implemented structured data markup to enhance search visibility and improve CTR.
• Strengthened backlink profile through strategic media placements.

Results:

• 79.9K ranking keywords (+2.78%)
• 422K monthly organic traffic
• $400K estimated traffic value
• Increase in non-branded traffic to 280K